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      Inspired by wanting to do something I love, I started S O P H IE.

      The brand came to life in 2015 in our home in Auckland with a dream to create easy–to–wear accessories. Fast forward to now & we’ve moved out of my house – hooray! We’ve grown a bit of a following, with people falling in love with our scarves, jewellery, hats & leather goods.

      Delicate silver & gold jewellery that’s not-too-fussy. Leather goods & hats in dreamy neutral colour palettes & textures. Each piece is designed in New Zealand & carefully made overseas using only quality materials and excellent craftsmanship. Not driven by trends or seasons, we release little edits of our pieces through-out the year.  

      You’ll find S O P H IE online & at selected stockists - independent stores, run by people we like & in the kinds of places we like to shop ourselves.

      Everything at S O P H IE is lovingly packaged by our little team in Auckland, ready to give or keep.

      Belinda x

      ps. A mother of twins; Sophie, my daughter is one of the two most special loves in my life.


      +64 21 024 51178
      (Mon – Fri 8.30am – 4pm)
      Belinda Cannon