Thoughtful design has always been key in our jewellery & accessory pieces & that strong theme continues with our apparel.
Our apparel collection is a celebration of effortless style. Trans-seasonal pieces in neutral tones (from oat & sand to charcoal grey & forest green) are showcased across timeless, flattering cuts in linen, cotton & cord fabrics.
Here's a little snippet into our design process.
I’ve always loved fashion. I grew up with a mum who sewed clothing for my sister & me from when we were little, through to our teens & beyond. I’m very particular with what I buy myself, so creating our own garments just felt like the right next step.
The inspiration behind our clothing
The inspiration grew from a desire to create garments that are easy to wear, year round. Silhouettes are relaxed & oversized. These are pieces to pop on & feel good in.
What do you love about each piece?
The first piece was the In Love Dress. I wear a lot of dresses, so we designed one knowing I would live in it. We design what we want to wear & it seems to have worked for us so far.
The Shacket Jacket is a real favourite. The cord is soft & I liken it to wearing a cardigan. Done up, it’s like an effortless shirt.
What’s the best part about a new collection?
Shooting is always so fun. Seeing it in an environment without all the clutter of our workspace & stopping to realise what we’ve created is so cool.
Because it’s all so new to us, when customers buy it & love it like we do, it’s pretty surreal.
What part of this process was the most challenging?
Predicting demand is always tricky, more so in this climate. We make small numbers of garments at the moment so knowing what will go is a challenge. We’re just testing the waters, & I’m pretty risk-averse so I like to keep things small & manageable.
What do you love most about Autumn/Winter when it comes to style?
Winter is my season. My selection of colours work year round & they largely follow the classic Autumn colour palette. I’m always cold & love coats & scarves, so any chance to rug up & I’m in.